Lessons Learned From Instructional Design Theory: an Application in Management Education    

Given that many doctoral programs do not provide extensive training on how to present course information in the classroom, the current paper looks to educational psychology theory and research for guidance. Richard Mayer and others' copious empirical work on effective and ineffective instructional design, along with relevant research findings in cognitive science, are summarized and adapted to the management education context. The goal of this article is to enhance instructors' ability to effectively relay course material and to offer specific advice for how instructors can implement prior research findings.

Burke, Lisa A. Business Communication Quarterly (2007). Articles>Education>Instructional Design>Multimedia

PowerPoint-Based Lectures in Business Education: an Empirical Investigation of Student-Perceived Novelty and Effectiveness    

The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of learning. Results indicate that the degree of novelty that undergraduate business students associate with PPT-based teaching significantly relates to their perceptions of PPT's impact on cognitive learning and classroom interaction. Students' views of PPT as a novel stimulus are also associated with their perception of specific constructive and dysfunctional classroom behaviors and attitudes. The authors discuss their findings and offer implications for instructors and researchers in business education.

Burke, Lisa A. and Karen E. James. Business Communication Quarterly (2008). Articles>Education>Presentations>Microsoft PowerPoint