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Brewer, John


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#34598

Reducing Translation Costs

Over the past two years my team conducted an extensive review of translation process and costs, and we found a lot of ways to reduce translation time and costs. This including exploring use of machine translation. In the end, we found that machine translation created more hassles than it fixed. It was hard to explain to upper management, but the concept that helped most was explaining that translators aren't translating word for word, they're translating thought for thought.

Brewer, John. STC International TC SIG (2005). Articles>Content Management>Translation>Language