The DuPont Experience: Strategic Planning for Information Design and Development Organizations  

This is a reprint of an article first published in Technical Communication. It explains the strategic planning experience of the Information Design and Development organization in DuPont's External Affairs division. The author describes why they undertook a strategic planning initiative, the process used, the logistics involved in preparing for and carrying out the process, and the results of their work. Their experience can be applied by technical communication work groups seeking to define and communicate their mission and value proposition within their organization. Original publication: Breuninger, Charles L. 1997. “The DuPont Experience: Strategic Planning for Information Design and Development Organizations.” Technical communication 44:394–400.

Breuninger, Charles L. ComTech Services (1997). Articles>Knowledge Management>Organizations>Case Studies

The DuPont Experience: Strategic Planning for Information Design and Development Organizations    

In this discussion, I examine the strategic planning experience of the Information Design and Development organization in DuPont External Affairs. It describes why we undertook our strategic planning initiative, the process we used, the logistics involved in preparing for and carrying out the process, and the results of our work.

Breuninger, Charles L. Technical Communication Online (1997). Design>Information Design

Strategic Planning for Information Development Organizations  

Strategic planning, the process of determining where you intend to be and how you're going to get there, is essential to the success of any organization. But our assessment of the information development community indicates that the majority of organizations do little or no strategic planning. One reason is that their leaders often don't know what strategic planning is, why it's important, or how to do it.

Breuninger, Charles L. STC Proceedings (1997). Careers>Management>Planning

Strategic Planning: An Introduction to This Special Issue    

We must do strategic planning to ensure our survival as publications professionals in our organizations. A strategic plan looks ahead at least five years and encompasses all of the organization's activities. Most importantly, strategic planning requires a commitment to change. The articles in this special issue provide examples of strategic planning techniques and their implementation.

Breuninger, Charles L. and JoAnn T. Hackos. Technical Communication Online (1997). Articles>Management

Strategic Thinking and Planning for Information Development Organizations  

This panel will introduce the audience to the basic concepts and components of strategic thinking and planning and will provide practical examples of application in a variety of information-development organizations.

Breuninger, Charles L., JoAnn T. Hackos, Heather J. Fox and Angela W. McAlister. STC Proceedings (1996). Careers>Project Management>Planning