Fanning the Creative Spark  

Creativity is critical to every aspect of our lives. Without it, we're susceptible to burnout, boredom, and (gasp!) bad writing. Creativity leads to improved productivity and innovation, superior problem-solving, and a more enjoyable life. We can enhance our creativity by giving ourselves permission to be creative, by not being judgemental, and by practicing.

Brenneman, Judy Fort. STC Proceedings (1997). Articles>TC>Quality

Marketing Yourself and Your Business  

Marketing is what we do to get and keep customers. The best marketing is effective and efficient -- it delivers the 'best bang for the buck.' To create such marketing, you need to form a strategic plan from your knowledge of the product or service, the market, your competition, and the goals you want to achieve. Then you must develop and implement a creative plan, including specific tasks and products (ads or brochures, for example) to achieve those goals.

Brenneman, Judy Fort. STC Proceedings (1998). Careers>Management>Marketing

Putting Power, Creativity, and Truth into Your Marketing Message  

Good marketing has a clear, concise, benefits-oriented message. Great marketing adds power and creativity by using effective graphics, headlines that tie the graphics to the message, and body copy that invites the reader in and tells the story of a problem that can be solved. Power results from combining emotion and facts; creativity lets the message break through the clutter, differentiates the product or service from the competition, and helps to convey the company’s values.

Brenneman, Judy Fort. STC Proceedings (1998). Articles>TC>Marketing>Emotions