Crafting a Crisis Communication Plan

In the wake of the tragic Virginia Tech shootings, it is time to ask a few serious and potentially life-saving questions about crisis communication and the plans that either exist, or don't exist, where we work.

Braud, Gerard. Communication World Bulletin (2007). Articles>Business Communication>Risk Communication>Crisis Communication

What Spokespeople Should Say and Do in a Crisis 

Powerful communication before a crisis and rapid communication during a crisis have the ability to move people out of harm’s way, save lives and protect reputations. Yet so many organizations second-guess what they should say, who should say it and when. Here are some rules to follow in these circumstances.

Braud, Gerard. Communication World Bulletin (2009). Articles>Business Communication>Crisis Communication>Public Relations