Aesthetics and Usability: A Look at Color and Balance

As websites continue to fight for the attention of potential users, designers must begin to look not only at the inherent usability of the site, but also its perceived usability. For instance, Tractinsky (1997) found a correlation between perceived usability and aesthetics when investigating ATM machines. Subjects based their overall opinion of the usability of the ATM on the 'look' of the machine. Moreover, in examining users' first impression of websites, Shenkman and Jonsson (2000) found that the best predictor for the overall judgment by typical users of a website was its beauty. Design principles are frequently utilized by graphic designers to create aesthetically pleasing websites. The term harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, or color. In visual experiences, harmony is something that is pleasing to the eye. Two design principles that influence harmony are balance and color. When a website is harmonious, it engages the viewer and creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it becomes either boring or chaotic (Lauer & Pentak, 2002). According to Lindgaard (1999), color is a strong predictor in the overall appeal of a website.

Brady, Laurie and Christine Phillips. Usability News (2003). Design>Web Design>Usability