Producing for the Ear

'Writing for the ear' is an effective way of making content engaging and interesting. Examples of this are audio-based sentence structure, writing around audio clips, making informed word choices and creating a narrative arc for your podcast. Listeners, who are often occupied with other things while listening, need audio and content that transports them to another state of mind. With this in mind, Bond explains techniques and provides examples of how podcasters can anticipate what their audience expects to hear, and how they meet listener expectations while still providing something new.

Bond, Stacy. Podcast Academy (2006). Articles>Multimedia>Audio>Podcasting