A directory of resources inthe field of technical communication.

Boag, Paul

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1.
#31945

The Five Hidden Costs of Running a CMS

We all know content management systems (CMS) can be beneficial for most websites. However, they do come with five hidden costs. Many think of a content management system as a magic bullet that solves all of their content woes. Unfortunately the cost of a CMS is greater than its price tag. Before making a decision about whether to adopt a CMS, or indeed which CMS to choose, you first need to be aware of the hidden costs. These include: the cost of training; the cost to quality; the cost to functionality; the cost of redundancy and flexibility; the cost of commitment. It is important that you understand the impact of each beginning with the cost of training.

Boag, Paul. Vitamin (2008). Articles>Content Management>Management

2.
#33665

Know Your Site

A good starting point for planning the future of your website is to analyze what you already have. To some extent we are doing this all the time. That is how new projects happen. However, a more formal approach helps to better inform your decision-making throughout the web project. There are two ways to better understand your current website: qualitative and quantitative.

Boag, Paul. Digital Web Magazine (2008). Articles>Web Design>User Centered Design>Audience Analysis

3.
#34042

Ten Things To Consider When Choosing The Perfect CMS

Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS?

Boag, Paul. Smashing (2009). Articles>Content Management>Software>Content Strategy

4.
#35458

How To Persuade Your Users, Boss or Clients

Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing. Like many in the Web design industry, I have a strange job. I am part salesperson, part consultant and part user experience designer. One day I could be pitching a new idea to a board of directors, the next I might be designing an e-commerce purchasing process. There is, however, a common theme: I spend most of my time persuading people.

Boag, Paul. Smashing (2009). Articles>Business Communication>Collaboration>Rhetoric

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