#18710
An intensive training session on how to write clear, crisp, persuasive copy for letters, memos, proposals, reports, and other business documents.
Bly, Robert W. Bly.com. Academic>Course Materials>Writing>Business Communication
#18709
An intensive training session on how to write clear, crisp, technically accurate copy for letters, memos, proposals, reports, articles, papers, and other technical documents.
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The Fundamentals of Persuasive Writing
What are the characteristics that make copy effective? Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost? Virtually all persuasive copy contains the eight elements described in this article.
#18711
Improving Your Interpersonal Skills
To succeed in the corporate world, then, technical types have to learn to live with -- even serve -- nontechies. This article gives tips to help you get along with -- and maybe even learn to like -- people, whether the same as us or different.
