How Many Links Are Too Many Links?

To understand how much content effluvia we're subjected to, I wanted to see how many links are on the homepage of popular websites. For example, if I go to the homepage of the Huffington Post, I see 720 links, in one shot. Then click inside to a story and you've nearly doubled that number—it ads up pretty quickly. What about the tech blogs? BoingBoing Gadgets, 514. Gizmodo, 468. Engadget 432, all on one page. And on average, fewer than 1% of the links on news sites and blogs actually point to rich content, 99% are navigation and other article headlines. Aggregation site Techmeme has a whopping 1081 links.

Bilton, Nick. O'Reilly and Associates (2009). Articles>Web Design>Information Design>Hypertext