Five Usability Principles for Web Design

Guidelines to keep in mind when designing a site.

Benun, Ilise. Publish (2004). Design>Web Design>Usability

How to Create a Winning Tagline

The name of your company or consulting practice can offer prospects a clue into the work you do, which is especially necessary if it’s not readily understood, but if it bears your name, you’d better have a tagline to do the explaining.

Benun, Ilise. Usability Professionals Association (2005). Careers>Consulting>Writing

The New Email Law and You

If you are using email to market your small business, here's what you need to know about the new spam law, the CAN-SPAM Act, which went into effect on January 1st.

Benun, Ilise. Creative Latitude (2004). Articles>Business Communication>Email

Using Email to Promote Usability

One of the most effective and inexpensive tools for educating your market is email. Here's how to use email to keep your visibility high and keep in touch with everyone in your network -- because you never know where the work is going to come from.

Benun, Ilise. Usability Professionals Association (2004). Articles>Usability>Email

What to Do When a Prospective Client Doesn't Respond to Your Proposal

These days, it seems to be the way more and more very busy people are simply saying 'Not right now.' So what do you do about it? Do you leave the ball in their court and just sit around waiting for them to hit it back? Of course not.

Benun, Ilise. Usability Professionals Association (2005). Careers>Consulting