Our Students' Audiences: What Do Employers and Faculty Really Want?  

Business communication courses teach written and oral communication skills with an emphasis on using technology. This study asks 221 South Texas employers and 212 faculty members of a regional university to rate employees’ and students’ communication skill competencies. The survey asked 12 questions—four about written competencies, five on verbal, and three on technology skills. Employers consistently rated employees higher than faculty rated students. The ratings offer implications for the business communication course—basic grammar and punctuation need to be emphasized.

Bennington, Ashley J. Association for Business Communication (2005). Careers>Management>Communication>Assessment