This course is designed for undergraduates and graduates interested in the professional writing and publishing of both print based and electronic documents. Through a variety of projects, we will cover advanced theories of document design, web-based publishing, educational media, information delivery, and multimedia production. The course is designed so that students will have opportunities to work on both electronic and print based projects.
Bay, Jennifer. Purdue University (2003). Academic>Courses>Writing>Business Communication
Introduction to Professional Writing Research
English 203 serves as an introduction to research approaches and methods useful for professional writers. The course will focus on developing ideas to guide research; collecting print and online information; interviewing, surveying, and conducting observations; and evaluating, summarizing, analyzing, and reporting research. Perhaps most important, the course will focus on developing your writing skills so that you might not only engage in but also produce quality professional research.
Bay, Jennifer. Purdue University (2008). Academic>Courses>Research>Business Communication
Introduction to Professional Writing
English 306 introduces you to the rhetorical principles and theoretical concepts that you will need as a professional writer. These principles and concepts will help you analyze and respond effectively to a variety of workplace writing scenarios. While the course will address some practical skills such as how to write memos, emails, and reports, we will focus most of our attention on theories of rhetoric, language, and information. We will learn how information operates in organizations, theories about information architecture, as well as rhetorical concepts that will allow you to effectively assess and approach any writing situation you might encounter. Additionally, the course will introduce you to the strategies and skills necessary for using various communication technologies in workplace contexts.
Bay, Jennifer. Purdue University (2007). Academic>Courses>Business Communication>Technical Writing
The class English 396D: Digital Rhetorics and Writing covers contemporary digital writing practices and rhetorical theories about those practices. This space is a metasite intended to aggregate class content.
Bay, Jennifer. Purdue University (2008). Academic>Courses>Writing>Online
English 419 introduces students to the fundamental rhetorical theories, principles, and practices of multimedia design, implementation, and publishing. The main objective for the course is for students to understand critical theories of multimedia and the new media technologies that create and publish multimedia content, with a particular emphasis on visual rhetoric and usability. Since multimedia is, by nature, interactive, we will cover the rhetorical nature of interactivity, the relationship of the audience—or users—to interactivity, and the discovery of innovative methods for successfully interacting with others through multimedia. Students will explore these theories through projects that require creative engagements with a variety of technologies and users.
Bay, Jennifer. Purdue University (2003). Academic>Courses>Multimedia>Writing
English 420 teaches students the rhetorical principles and writing practices necessary for producing effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, industry, and society at large, as well as by the expectations of Purdue students and programs. All sections of English 420 are offered in networked computer classrooms to ensure that students taking the course are prepared for the writing environment of the 21st-century workplace. The course teaches the rhetorical principles that help students shape their business writing ethically, for multiple audiences, in a variety of professional situations.
Bay, Jennifer. Purdue University (2006). Academic>Courses>Business Communication>Writing
Theories of Rhetoric and Composition
English 470 will explore some of the major theories of rhetoric and writing which shape the ways that we use language in social, educational, political, and professional situations. We will examine various definitions of rhetoric, key rhetorical concepts and debates, theories of writing, the impact of new technologies on rhetoric and writing, and philosophical questions, among others. Our trajectory for the course can be mapped across several different heuristics. We can say that we will begin with oral traditions of rhetoric, move to written traditions, and then to electric or online instantiations of rhetoric. Another way to think about the structure of the course is philosophically: we start with ancient concepts of language and thought, then move to modernist conceptions, and finish with postmodern ideas about the place of rhetoric in the world. While we won't be able to cover every historical period and every rhetorical concept, you should leave the class with an understanding of what rhetoric is, when, where, and how it can be deployed, and why rhetoric is important. The ultimate goal of the course is for students to understand rhetoric as a productive art that offers transformative possibilities.
Bay, Jennifer. Purdue University (2004). Academic>Courses>Writing>Rhetoric
What is "new media?" English 680N will examine this question from a variety of perspectives, investigating forms and examples of new media as well as the theories that underlie and emerge from these forms.
Bay, Jennifer. Purdue University (2008). Academic>Courses>Multimedia>Theory
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