A directory of resources inthe field of technical communication.

Baty, Steve

12 found.

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1.
#31600

Bite-Sized UX Research

Regardless of the cause for your company’s resource crunch, focus on getting small wins as often as possible throughout your involvement in a project. This is a fairly common piece of advice that crops up time and time again, but it’s very much worth repeating. And it applies just as readily to both situations where time is short and those when there’s just not enough of you to go around.

Baty, Steve. UXmatters (2008). Articles>User Experience>Research>Methods

2.
#28688

Brand Experience in User Experience Design

As user experience professionals, we have the opportunity to work more closely with brand and marketing specialists to clearly articulate the brand perception we want to elicit from our customers. Brand perception is, in part, an expectation on the part of a customer regarding future interactions with a company and its products and services. To achieve our desired brand perception, we must consistently represent and deliver the brand values we have led customers to expect.

Baty, Steve. UXmatters (2006). Design>Web Design>User Experience>Marketing

3.
#29927

Conducting Successful Interviews With Project Stakeholders

A simple, semi-structured, one-on-one interview can provide a very rich source of insights. Interviews work very well for gaining insights from both internal and external stakeholders, as well as from actual users of a system under consideration. Though, in this column, I'll focus on stakeholder interviews rather than user interviews.

Baty, Steve. UXmatters (2007). Articles>Collaboration>Interviewing

4.
#38683

Conducting Successful Interviews With Project Stakeholders

Looking back over recent months, by far the most common form of research I’ve carried out is that stalwart of qualitative studies—the interview. A simple, semi-structured, one-on-one interview can provide a very rich source of insights. Interviews work very well for gaining insights from both internal and external stakeholders, as well as from actual users of a system under consideration. Though, in this column, I’ll focus on stakeholder interviews rather than user interviews.

Baty, Steve. UXmatters (2007). Articles>Collaboration>Interviewing>SMEs

5.
#35272

Deconstructing Analysis Techniques

On a recent project I needed to collect and analyze the content management templates in use across a large enterprise Intranet. We were looking to inventory the diversity of templates in use; whether they existed outside or within the enterprise content management system; what changes might be made to the ‘official’ template set to reduce the overall number of templates, and to prepare for the migration of all content to a new design a few months down the track. I looked around at the literature for information architecture and Web design generally and found quite a few references to content inventories and content analysis, but nothing on analyzing templates.

Baty, Steve. Johnny Holland (2009). Articles>Research>Methods>Web Design

6.
#36037

Designing for Social Innovation: An Interview with Ezio Manzini

Professor of Design at the Politecnico di Milano, Ezio Manzini, took time away from airline food, flatbed seats and a view out the window of the Himalayas to talk to us about designing for social innovation and his work with the DESIS network.

Baty, Steve. Johnny Holland (2009). Articles>Interviews>Web Design>Social Networking

7.
#32030

Execution Is Everything

The number one enemy of any strategy is poor execution. All across the business landscape, the ability of an organization to execute its strategy is one of the most critical elements of success. And for an effective UX strategy, the broad range of elements requiring alignment and implementation make its successful execution all the more difficult.

Baty, Steve. UXmatters (2008). Design>User Experience>Information Design

8.
#35271

Manipulating Data: Analysis Techniques, Part 3

One of the key characteristics of a manipulation technique versus related techniques like transformation is that the underlying data remains unchanged. The main thing we’re doing is changing the relationship - logical or physical - that one piece of data has with another. Reorganizing the data helps us to identify patterns that may otherwise not be apparent. In fact, it is almost certain that most patterns won’t be visible at first glance. Let’s start by taking a more detailed look at some of the processes that contribute to the manipulation of data.

Baty, Steve. Johnny Holland (2009). Articles>Research>Methods>User Centered Design

9.
#33955

Patterns in UX Research

One of the key objectives of user research is to identify themes or threads that are common across participants. These patterns help us to turn our data into insights about the underlying forces at work, influencing user behavior. Patterns demonstrate a recurring theme, with data or objects appearing in a predictable manner. Seeing a visual representation of the data is usually enough for us to recognize a pattern. However, it is much harder to see patterns in raw data, so identifying patterns can be a daunting task when we face large volumes of research data. Patterns stand out above the typical noise we’re used to seeing in nature or in raw data.

Baty, Steve. UXmatters (2009). Articles>Research>User Experience

10.
#28656

User Research Doesn't Prove Anything

Quantitative studies, while providing us with a method for estimating user population statistics, cannot provide us with proof. Used carefully, however, they can tell us a great deal--and if not with certainty, at least with a known amount of uncertainty.

Baty, Steve. UXmatters (2007). Articles>Research>Methods

11.
#34325

User Research for Personas and Other Audience Models

This is not going to be an article about personas or even what distinguishes a good persona from a bad one. Instead, this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis. First, however, let me briefly discuss what we generally mean when we talk about personas and the role they play in the design and development process.

Baty, Steve. UXmatters (2009). Articles>User Centered Design>Audience Analysis>Personas

12.
#28676

User Research: Subjectivity and Objectivity in Practice

A discussion of concerns about the actual quality of the user research companies are undertaking and the validity of any conclusions they have drawn from the resulting data.

Baty, Steve. UXmatters (2006). Articles>Usability>Research

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