Rhetorical Shifts in Author/Audience Roles on the World-Wide Web

Audience analysis figures prominently into Technical Communication curricula because the focus of technical communication is to take complex technical information and create materials that can help readers use, learn, repair, or build equipment or systems (Alred et al. 2). In order to help readers perform these specialized tasks, we must be intimately familiar with their real and anticipated needs, expectations, and limitations. Many different models of the author/audience relationship have been proposed to aid in this analysis. These models have worked well (depending on what school of thought one subscribed to) when the main delivery system consisted of print media.

Bartell, Sandy. Orange Journal, The (2001). Articles>Rhetoric>Theory