Talking Tech with Newbies and Older Generations

Tech newbies, and often these are people from an older generation than us techies, are easily overwhelmed by technology. Why do we expect them to get it? It's not their business to get it, it's our business to get it and then translate it to them. Do we think we are impressing them with all our knowledge? Chances are we are intimidating them. We need to stop, slow down and listen, ask questions, understand where they are coming from and then meet them where they are at. It isn't condescending or patronizing to slow things down and start with the basics.

Banner, Jeb. SmallBox (2009). Articles>TC>Collaboration>Technology

A Seven-Step Web Strategy to Save Your Business

Here's a 7 step strategic plan that should fit most small businesses. Naturally a good deal of hustle will be needed to implement this kind of plan while doing everything else you need to do to keep your business afloat. There are businesses that can help you implement this plan as well- wink, wink. But if you can dedicate the time and resources I have no doubt that you will see serious ROI. I have seen it in my business and with many of our clients.

Banner, Jeb. SmallBox (2009). Articles>Web Design>Management>Marketing