Helping Businesses Evaluate Their Internet Presence  

To ensure that their Web sites are conveying the intended image, a growing list of businesses, including Avis Rent A Car System, McDonald's, Staples and Holiday Inn, are turning to companies that test usability and brand opinion for help. These companies conduct surveys and focus groups and even use high-technology eye-tracking devices to uncover how customers use a Web site and how their experiences affect feelings about the parent company.

Bannan, Karen. New York Times, The (2002). Design>Usability>Assessment>Eye Tracking