Search Engine Optimization Basics, Part 1: Improve Your Standing in Search Engines

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you'll receive a foundation in search engine optimization so you can organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.

Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization

Search Engine Optimization Basics, Part 2: SEO Keyword and Infrastructure Strategies

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you'll start optimizing. You'll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.

Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization