http://tc.eserver.org/authors/Baker,_Dina A bibliography of works by Baker, Dina in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Baker,_Dina http://tc.eserver.org/30599.html http://tc.eserver.org/30599.html Writers of marketing materials seem to be stepchildren at best in the family of technical communication. Yet one cannot engage in writing effective marketing materials about technical products or services without being a technical communicator. And the more "typical" technical writer--such as an author of documentation--will perform better when she understand-s the marketing component of her work. We will serve the marketing communicator and his technical writer counterpart well by breaking down the barrier that seems to exist between the disciplines. http://tc.eserver.org/23567.html http://tc.eserver.org/23567.html If you think marketing communications are written by an entirely different brand of writer—in a version of the language wholly unlike the one you employ— then think again. Marketing and technical communications do share common ground. And by expanding the horizons of this landscape, you can move into marketing writing. To begin, you must explore what the disciplines share, what attributes are peculiar to marketing communications, and how you can go about developing your skills in this field.