#34610
Changing how we write, manage, and publish; how we relate to management and customers, and do business.
Bailie, Rahel Anne. SlideShare (2009). Presentations>Documentation
#34613
How To Create A FAQ Page Your Customers Will Love (And Might Even Use) 
What FAQ pages have become are elephant graveyards of non-information, the equivalent of the Miscellaneous file folder, the place where information-we-didn’t-know-where-to-put was dumped. The challenge of creating a FAQ page that customers will find useful has several aspects to it, but can be accomplished with a lot of planning and a little strategic work.
Bailie, Rahel Anne. Content Wrangler, The (2009). Articles>Documentation>User Centered Design>FAQ
#34692
The definition of content strategy, according to Wikipedia, is “a repeatable system that defines the entire editorial content development process for a website development project.” This definition, not surprisingly, is taken from the The Web Content Strategist’s Bible, by Richard Sheffield. While there is no explicit connection of Web copy to marketing copy, the implication is that Web sites are marketing sites. I would argue that, depsite the perception that websites consist of marketing content, for many sites, the marketing content is only the top layer.
Bailie, Rahel Anne. Intentional Design Inc. (2009). Articles>Content Management>Content Strategy
