Coming Out of the Dark: Using Your Web Site for Crisis Communication

When SwissAir Flight 111 crashed off the coast of Nova Scotia in early September of 1998, most people didn’t realize the accident would begin to usher in a new era—using the Internet for crisis communication. In the years since, more and more companies and not-for-profits have jumped on the bandwagon and identified their web sites as critical tools for crisis communication response, particularly since Sept. 11.

Bagg, Frederick C. Communication World Bulletin (2004). Articles>Business Communication>Web Design>Crisis Communication