IDEO's "Ten Faces"

Tom Kelly's latest book 'The 10 Faces of Innovation' internal personas are used to help illustrate traits critical in building an innovation culture.The Experience Archtect is included.

Armano, David. uiGarden (2007). Articles>Usability>User Centered Design>Personas

Logic + Emotion

Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

Armano, David. Logic Plus Emotion. Resources>Information Design>User Experience>Blogs