Review: The Economics of Attention: Style and Substance in the Age of Information, by Richard A. Lanham    

This is a clever, witty, and engaging--if at times frustrating--book. The central thesis is that in our information age, made possible by digital technology, the scarce commodity to be allocated (and thus a matter of economics) is not 'stuff,' broadly defined as what you can kick or the information based on such stuff (also, stuff). We're drowning in stuff. Instead, it's attention that's scarce, and allocating attention is a matter of style, of rhetoric.

Andrews, Deborah C. JBC (2007). Articles>Reviews>Rhetoric

An Interdisciplinary Course in Technical Communication    

Adresses engineering students' complaints that technical communication courses are not relevant to their major area of study. Describes a joint course in metallurgical engineering and English taught in the same classroom, with credit given in both subjects.

Andrews, Deborah C. Technical Communication Online (2003). Articles>Education>TC>Engineering

Making Connections: An Intercultural Virtual Team Project in Professional Communication    

This presentation reports on an intercultural virtual team project conducted by students in two management communication courses, one at the University of Delaware (USA) and one at McGill University (Canada). The goal of the partnership between the two classes was to enhance students' ability to collaborate across cultures using a variety of technologies for collaboration, a skill they need in order to succeed in the increasingly global and technologically mediated environment of work. Each team, which included students from both universities, compared communication practices in a company or type of business that exists both in the United States and in Canada. Their task was to analyze how the practices reflect and shape the particular environments in which the businesses operate. During the project they advanced and monitored their work through different technologies, including blogs, email, and a designated collaborative Web-based workspace, and they produced several genres of documents reporting their achievements. This presentation first analyzes the advantages, vulnerabilities, and faultlines of virtual intercultural teamwork as students experienced them. We then describe conditions that help teams overcome the risks of virtual work and assess how well we were able to create these conditions in the courses.

Andrews, Deborah C. and Dorreen Starke-Meyerring. IEEE PCS (2005). Articles>Collaboration>Online>Case Studies

What Leadership, Goals, and Policies Can Ensure that Students Communicate Well in Multicultural Environments and International Commerce?      

The five panelists addressed this very large question from different points of view and different areas of expertise. In general, however, they endorsed, in Schneider's term, an approach to intercultural learning that supports 'a vision of civic responsibility in a diverse and still deeply unequal world.' This summary captures some of the issues raised in the discussion and suggestions for addressing these issues.

Andrews, Deborah C., Rebecca E. Burnett, Daniel Chavez, Jonathan Monroe and Neal Lane. LLAD (2002). Articles>Education>Writing

Teaching Professional Writing to American Students in a Study Abroad Program    

Studying abroad enhances the intercultural competencies of American students, but that enhancement strategy may be seen as an obstacle to those in business and technical fields who follow a tight curriculum and work to cover expenses. To meet their needs, U.S. professional communication faculty are designing short courses that can be delivered abroad during between-term periods and that foster an understanding of the situations and genres of the field within a context of cultural dislocation. Based on the courses described in this article, the best approach is to settle students in one location rather than touring; keep student numbers low by an entrepreneurial approach to keeping costs low; encourage students to live as the locals do, in apartments rather than hotels; explicitly plan appropriate access to technology; use class time to provide structure and reflection, but allow free time for collateral learning; and make sure the course grows local roots.

Andrews, Deborah C. and Brent Henze. Business Communication Quarterly (2009). Articles>Education>Business Communication>International