Sheep, Chaos, and User Experience
The people who own the creation, collection, and distribution of content may not be the same people in the very near future. I also believe technical communication is part of information architecture and user experience design. While the technical communication community, specifically many STC members, also work in usability or information design, the culture of the user has changed faster than the culture within the tech comm community.
Anderson, M.K. MK Anderson (2009). Articles>TC>Information Design>User Experience