Communicating and Measuring Employee Contribution to Strategy

How do we shift our communication focus to address the challenges of globalization and advancing technology? And how do we prove to senior management that successful communication is the key to navigating this new business environment? In a word: relevance. Our communication must be simpler in content, but more detailed in terms of implementation and process.

Anderson, Chris and Alix Edmiston. Communication World Bulletin (2006). Articles>Management>Financial

The Long Tail

For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution. The main problem, if that's the word, is that we live in the physical world and, until recently, most of our entertainment media did, too.

Anderson, Chris. Wired (2004). Articles>Web Design>Marketing