Transforming Your Career: Contributing Strategically to Your Company or Client 
If the technology 'bubble' and the subsequent economic slowdown have demonstrated nothing else, we are more aware than ever of the need to change with the times, redefine ourselves, and ensure that we're demonstrating maximum value to our company and clients. In the context of the current economy, the more value you can demonstrate, the more likely you will be employed. This paper briefly describes a model for contribution within a technical communication career and provides specific and practical advice for moving toward the most valued, strategic contributions.
Ames, Andrea L. and Susan M. Jensen. STC Proceedings (2004). Careers>Collaboration>Management