IText Reconfigured: The Rise of the Podcast
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Journal of Business and Technical Communication
The podcast is a unique configuration of IText precisely because it foregrounds sound in the current cultural moment of secondary orality. This return to an oral—aural tradition offers several unique benefits. Podcasts adapt well to today’s unstructured work spaces. Moreover, podcasts blur boundaries between virtual and face-to-face communication and virtual and physical spaces. Finally, podcasts are fragmented, reflecting the fluidity of previous ITexts; yet, unlike ITexts, podcasts mostly exist as complete, scripted texts. This article raises questions concerning what the podcast contributes to overall knowledge of how texts are mediated through evolving information technologies.