Added by Geoff Sauer on Apr 12, 2010.
Average rating: 4.00/5.00 (n=2, std dev: 1.41)
 


It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
 
  View all 48 works by Spool, Jared M.  
  View all 103 works published by User Interface Engineering  

Please share your rating/opinion of "$300 Million Button".
 PoorExcellent 
click this box if you find the link above broken or out-of-date.

Copyright © 2001-17 by the EServer. All rights reserved.Add a Work | Discussion Forum | Habitués