Five Fundamental Website Design Principles
http://socialwebschool.com/?p=482

Gulick, Ray
Social Web School
2009

Abstract:

There are lots of approaches to website design. Other designers may legitimately find much to disagree with in this short list, or have items to add (please!). But these are the over-arching principles I try to adhere to in designing sites. At least they’re the ones I can think of right now.