Interview with Robert Gibson: "Communicate Consistent Messages"
http://www.tcworld.info/index.php?id=96

Melville, Corinna
TC World
2008

Abstract:

Being active in 190 countries around the world, mergers and acquistions are part of the business routine for the engineering conglemerate Siemens AG. A smooth integration process is vital for business success. Supporting this integration process is one of the tasks of Robert Gibson, senior consultant for training and projects at the Siemens headquarters in Munich, Germany. tcworld spoke to him about the challenge of integrating new corporate and national cultures.