Getting from Research to Personas: Harnessing the Power of Data
http://www.cooper.com/journal/2002/11/getting_from_research_to_perso.html

Goodwin, Kim
Cooper Journal
2002

Abstract:

The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years, but a lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona. Although space does not permit a full treatment of persona creation in this article, I hope to highlight a few essential points.