Rich Typography On The Web: Techniques and Tools
http://www.smashingmagazine.com/2009/10/22/rich-typography-on-the-web-techniques-and-tools/

Chapman, Cameron
Smashing
2009

Abstract:

In addition to font stacks, why not replace the heading text with an image, embedded font, or bit of Flash? The methods described below are easier than they sound. And the end result is that the vast majority of users will see the beautiful typography you want them to see. A word of warning, though: don’t use dynamic text replacement for all of the text on your page. All that would do is slow it down and frustrate your visitors. Instead, save it for headings, menu items, pull quotes and other small bits of text.