White Paper Writing: Strategies for Success
http://www.helpscribe.com/2009/10/white-paper-writing-strategies-for.html

HelpScribe
2009

Abstract:

White papers are a fundamental part of your marketing arsenal. And if you think technical writers don't need to worry about marketing, read on to see why white paper writing is an essential skill, and how to turn a ho-hum paper into a killer communications tool.