The Seven Deadly Sins of Blogging: Sin 7, Being Inattentive
http://www.idratherbewriting.com/2009/10/31/the-seven-deadly-sins-of-blogging-sin-7-being-inattentive/

Johnson, Tom H.
I'd Rather Be Writing
2009

Abstract:

One appealing aspect of blogs over print media is the ability to comment and respond to comments. It’s the appeal of a conversation instead a lecture.