Technical Communication: Design or Content?
http://www.useraid.com/blog/2009/10/24/technical-communication-design-or-content/

Mueller, Paul
Answers for All
2009

Abstract:

How is the role of technical communicators changing? What skills should we be focused on for future success? With content coming from many sources and contributors throughout the community, technical communicators can feel threatened. For many years, we were the sole developers of content, carefully crafting each phrase to deliver information clearly and concisely. As social media expands, our skills for crafting the message may become less important and less valued.