Five Ways To Scare Your Web Dev Clients Away
http://www.webdesigndev.com/web-development/5-ways-to-scare-your-web-dev-clients-away

Varty, Sue
Web Design Dev
2009

Abstract:

Some folks may find it impressive that you know the ins and out of UNIX and how your last open source coding project attracted media attention, but the majority do not. Especially when acronyms start spewing forth with articulated speed. Keep in mind that executives are employed to keep you employed and need to understand your ideas to communicate them to stakeholders and customers. One way to minimize 'tech' talk is to include the following words into each technical statement: We are using [technology/programming language] to enhance [a specific part] of our business.