The Seven Deadly Sins of Blogging: Sin #5, Being Irresponsible
http://www.idratherbewriting.com/2009/10/17/the-seven-deadly-sins-of-blogging-sin-5-being-irresponsible/

Johnson, Tom H.
I'd Rather Be Writing
2009

Abstract:

As you blog, remember that you have a relationship with your readers -- a relationship that requires you to disclose any important information, especially monetary, that might bias your views. Don't ruin relationships with those around you by revealing private details of their lives without approval. Ensure you don't represent your company in a negative light. And choose balanced, honest posts rather than sensationalism.