An Embarrassing Little Secret
http://communicationcloud.wordpress.com/2009/08/06/my-embarrassing-little-secret/

Potts, Rachel
Communication Cloud
2009

Abstract:

Here’s a common assumption I’ve heard: People who network are ultra-confident, slick businessy types who are in their element approaching complete strangers and doing business deals on the spot. Rubbish! There might be a bit of this going on, but there are always lots of nervous, uncomfortable people who are giving it a go too. And networking isn’t about quick wins – instant business deals or job offers – it’s a slower process, of building up a network (hence the name) of mutual benefit. Eventually this can turn into business deals or job offers – that’s the point of doing it – but very rarely right away.