The Seven Deadly Sins of Blogging: Sin #3, Being Boring
http://www.idratherbewriting.com/2009/10/13/the-seven-deadly-sins-of-blogging-sin-3-being-boring/

Johnson, Tom H.
I'd Rather Be Writing
2009

Abstract:

Being boring is sin #3 in my list of the seven deadly sins (which include being fake, irrelevant, boring, unreadable, irresponsible, inaccessible, and inattentive). Perhaps a more tactful way of saying something is boring is to say the writer neglects to “keep the audience’s attention.”