I Got Dragons and Tweets in My Documents
http://ffeathers.wordpress.com/2009/10/10/i-got-dragons-and-tweets-in-my-docs/

Maddox, Sarah
ffeathers
2009

Abstract:

There’s a place for a lighter touch in much of the online documentation we write. It’s a delicate balance. On the one hand, it’s important that the writing style does not annoy or offend the reader and does not detract from the content. We also need to be aware of people whose first language is not the one we’re writing in. On the other hand, the occasional touch of humour or personality can focus the reader’s attention onto the page.