 | | | |
Timothy de Waal Malefyt’s recent article in American Anthropologist details how corporations are turning to “multiple ethnographic vendors to compete for projects in bidding wars.” I am more interested in how such technomethodolgies are being touted. They supposedly offer efficiency gains through transformation, compression, or automation of research process. Technologies of automation have always been coupled seductively with cost savings, and this area is no exception; there are plenty of services competing for business by offering quicker, faster (often capitalized: FASTER) results-time is money and less time is cheaper. So what is cut to save money, and what technologies allow for services to compress research strategy and plan, research engagement and analysis, and research reporting?
View all 4 works published by Interactions |
Research Automation as Technomethodological Pixie Dust
http://interactions.acm.org/content/?p=1283
Churchill, Elizabeth
Interactions
2009
Abstract: Timothy de Waal Malefyt’s recent article in American Anthropologist details how corporations are turning to “multiple ethnographic vendors to compete for projects in bidding wars.” I am more interested in how such technomethodolgies are being touted. They supposedly offer efficiency gains through transformation, compression, or automation of research process. Technologies of automation have always been coupled seductively with cost savings, and this area is no exception; there are plenty of services competing for business by offering quicker, faster (often capitalized: FASTER) results-time is money and less time is cheaper. So what is cut to save money, and what technologies allow for services to compress research strategy and plan, research engagement and analysis, and research reporting?
|
|
| |
There are 9 readers currently online: 1 registered user and 8 guests. Register.