Catalyzing Innovation and Knowledge Sharing
http://dx.doi.org/10.1177/0266382108098059
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Cullen, John T.
Business Information Review
2008

Abstract:

Generation Y are the first generation to fully put the process of ‘prosumption’ into practice. Individuals are proactively seeking to generate and share creative outputs as a result of their online activities, and this produces a set of fundamental questions for business librarians, information management specialists and consultants: does our profession adhere to a logic of service-delivery, which is rapidly becoming obsolete in the context of service-innovation. Suggestions for how information specialists (called librarian 2.0 in this article) can participate in the creation of value for users are offered.