The Case for Content Strategy—Motown Style
http://www.alistapart.com/articles/the-case-for-content-strategy-motown-style/

Bloomstein, Margot
List Apart, A
2009

Abstract:

If content strategy isn’t in the current budget, though, how do you convince your client to add money for it? Your client might already realize content strategy can help create measurable ROI. If they don’t, help them understand. After all, relevant and informative content is what their audience wants; content strategy assesses the content they have and creates a plan for what they need and how they’ll get it.