Beyond Goals: Site Search Analytics from the Bottom Up
http://www.alistapart.com/articles/beyond-goals-site-search-analytics-from-the-bottom-up/

Rosenfeld, Louis
List Apart, A
2009

Abstract:

While goal-driven analysis is wonderfully useful, we’ll explore a different, “bottom-up” approach that relies on pattern analysis and failure analysis to help you understand your users’ intent in qualitative ways that complement the top-down approach.