Why Apple is Betting on HTML 5: A Web History
http://www.appleinsider.com/articles/09/09/19/why_apple_is_betting_on_html_5_a_web_history.html

Dilger, Daniel Eran
AppleInsider
2009

Abstract:

To get an accurate picture of why HTML 5 matters and how its adoption will change the future of the web and software in general, you have to take a look at the squabbling drama of contention that HTML 5 is emerging from as industry rivals work to achieve a new level of consensus on how the web should work.