Consulting By Business College Academics: Lessons for Business Communication Courses
http://dx.doi.org/10.1177/1080569909340625
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  peer-reviewed

Dave, Anish M.
Business Communication Quarterly
2009

Abstract:

This article briefly reports on my very preliminary attempt to explore consulting by business academics. I began with a simple question: What lessons might BC instructors draw from the consulting practices of business academics? I interviewed three professors at the business college of a large Midwestern university who also consult on the side: Erin Dawson (a pseudonym), an associate professor of marketing; Thomas Chacko, a professor of management; and Sri Nilakanta, an associate professor of management information systems (MIS). Additionally, I leafed through the marketing plan Erin had written for her client, a local boat manufacturer. Below, I briefly discuss my main preliminary findings.