Networking: a Key To Career Communication and Management Consulting Success
http://dx.doi.org/10.1177/1080569909340629
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Clark, Thomas
Business Communication Quarterly
2009

Abstract:

Now that job security with one organization is a relic of the past and companies are outsourcing training and other 'nonessential' functions, I suggest in my career communication classes that students develop the same inventive strategies to plan their employ- ment futures that management consultants use to market themselves in the 21st century. The most important of these skills is networking: the use of person-to-person, print, and electronic communication tools to alert potential employers that, as candidates, they are the confident, cooperative, uniquely qualified experts that companies seek.