Online Advertising: Factors That Influence Customer Experience
http://new.uxmatters.com/mt/archives/2009/08/online-advertising-factors-that-influence-customer-experience.php

Kirmani, Shazeeye and Shamugam Rajasekaran
UXmatters
2009

Abstract:

In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.