Copywriting or Design: Which Gets the Best Results?
http://menwithpens.ca/copywriting-or-design

Chartrand, James
Men With Pens
2009

Abstract:

Designers believe that if something isn’t working well, and it comes down to changing the copy or the design, it’s always the copy that should be changed, reduced or sometimes nearly completely eliminated. How can I convince my designer co-workers that succinct, simple and memorable words can be just as important as the visuals?