Why is HTML Suddenly Interesting?
http://radar.oreilly.com/2009/08/why-is-html-suddenly-interesti.html

St. Laurent, Simon
O'Reilly and Associates
2009

Abstract:

Today the HTML conversation is reborn. Standards development around HTML seems to actually have a chance of influencing user experience in the browser, and Microsoft itself is participating in the HTML 5 conversation despite still holding roughly two-thirds of the browser market. While Microsoft's market share is only slowly eroding, developer mindshare seems to have shifted decisively to the band of WHATWG upstarts, Microsoft's competitors.